Hook & Sold vs SegMetrics
SegMetrics and Hook & Sold both help coaches and course creators see where sales come from. SegMetrics follows each lead through your ads, emails and funnel. Hook & Sold follows your social posts to the sale.
Side by side
| What | Hook & Sold | SegMetrics |
|---|---|---|
| Built for | Creators who sell courses, coaching, memberships or products from their social posts | Coaches, course creators and info-product businesses, plus ecommerce, SaaS and agencies |
| What it tracks | Your social posts and the sales they open and close | Paid ads (Facebook, Google, YouTube, TikTok and more), email and CRM steps, funnel steps, purchases and lifetime value |
| How a sale is tied to a source | Each post gets its own Hook & Sold link. When someone taps it and buys through your checkout, the sale is tied to that post. Buyers can also answer a short after-purchase question. | It stores each lead's first click with that person and credits later purchases back to it, with first-touch, last-touch or multi-touch models. |
| Organic social posts | The center of the product | Its site focuses on ads, email and funnels and doesn't describe tracking organic posts |
| Where you sell | Stripe, Shopify, Kajabi, Stan, Teachable, Gumroad, ThriveCart and Podia, plus almost anything else through Zapier or Make | 130+ integrations, including ThriveCart, SamCart, Stripe, Teachable, Thinkific and Kajabi |
| AI | Bring your own AI through the Hook & Sold MCP connector, or use the AI built in | An AI and MCP integration, named on its homepage |
| Price | One-time with your own AI: $77 until November 30, $222 in December, then gone. Or $57 a month with AI built in. 30-day money-back guarantee. | From $57 a month, based on your number of contacts (Grow from $197, Scale from $397). 14-day free trial. |
When SegMetrics is the better fit
- You run paid ads and email funnels and want every touch, from the first ad click to the sales call, tied to lifetime value.
- You want to send sales data back to your ad platforms, which SegMetrics does with its Conversion Feeder.
- You have a team that reads attribution reports and picks between models.
When Hook & Sold is the better fit
- Most of your sales start from organic posts, not ads.
- You want the post that opened each sale and the one that closed it, in plain words.
- You want to spot the people leaning in before they buy.
- You'd rather pay once and bring your own AI.
The short answer. Pick SegMetrics if paid ads and email funnels drive your business and you want person-level, multi-touch attribution. Pick Hook & Sold if your sales start from social posts and you want to know which ones open and close them.
We checked SegMetrics's details on its website on November 10, 2026. Products change. If something here is out of date, email us and we'll fix it.